A step-by-step system for building a brand so powerful,
its impact becomes inevitable
Every brand big and small has a soul.
And its turning point happens when you, the brand’s custodian, uncover that soul: and channel it into what Jeffrey calls market resonance.
When your brand has market resonance, it doesn’t just have customers: it has devotees.
When your brand has market resonance, it doesn’t just offer products or services: it offers an identity that people rally to.
When your brand has market resonance, it doesn’t just have goals and objectives: its very existence inspires new ways of thinking, of living, and even a new world.
In Building an Unstoppable Brand program, you master every step of creating market resonance for your brand through practical tools you can apply for instant company-wide breakthroughs. Including:
- Your brand’s most authentic identity, so you know deeply and intuitively what your brand should look and feel like, beyond just the superficial aspects like logo, colors, and fonts.
- Your brand’s architecture, so you can start cutting out all the unnecessary projects and distractions that dilute your brand – and instead create a rock-solid brand experience.
- Your brand’s essence, which clarifies the deepest emotions and frequencies your brand creates in people, and that keeps them instinctively coming back to it.
- Your brand’s universe: the new world and model of reality shaped by your brand, and that your brand devotees choose to live in every day.
What you’ll gain from Building an Unstoppable Brand
- Build your game-changing brand
No matter your current size, budget, or brand building experience in the present: you’ll master all the tools and strategies you need to rapidly ascend your business, product, or movement into a world-class brand to be reckoned with.
- Become an iconic presence in your field
By tracing Jeffrey’s steps for engineering and positioning your brand, you’ll build a sticky, memorable, and iconic presence that towers over your competitors and becomes widely known for the outcomes only you can deliver.
- Make better business decisions
At work, you’ll experience a rapid decline in guesswork and missteps. Because as you build your Unstoppable Brand, you’ll find the essence of the brand guiding you towards better decisions in every area: including hiring, partnerships, marketing, and product development.
- Drive lightning-fast (yet sustainable) growth
As it solidifies, your brand will equip you with the clarity and disposition to rapidly grow your organization in the right direction. Whether you’re expanding your team, your production, or your service offerings: brand-aligned growth carries far less risk and far greater rewards.
- Cultivate a world-class company culture
Your company culture is an integral part of your brand: and you’ll gain the tools and frameworks to cultivate one that attracts and retains the best talent, maximizes productivity and collaboration, and turns even your team members into raving fans.
- Expand your influence and impact
An Unstoppable Brand becomes capable of far more than just great sales and retention: it can also be a force for good. You’ll discover how to leverage your brand to nurture empowering new identities in your customers, team members, and allies – and help create better human beings.
- Greater personal mastery and self-awareness
As the owner or custodian of your Unstoppable Brand, you’ll also gain a deeper mastery of yourself, your own values and mission, and how you fit into your brand’s story. This is how your brand’s growth also becomes yours.
- Develop your personal brand
The principles of crafting an Unstoppable Brand on an organizational level are almost fully transferable to yourself. Use them to grow your own personal brand, and in turn your income, your network, and your impact.
The Curriculum
Explore The Building an Unstoppable Brand curriculum
Building an Unstoppable Brand is a 15-day online program for business owners, marketing professionals, and brand custodians of all levels who want to build a brand that delivers extraordinary growth, impact, and influence.
Your guide on this journey is leading Brand Architect Jeffrey Perlman. And on each day you’ll join him for a bite-sized video lesson that delivers big breakthroughs in every aspect of his signature approach to branding mastery.
As you move through the program, you’ll gain eye-opening clarity on what your brand really stands for.
You’ll get actionable tools you can use right away to revolutionize customer engagement and loyalty.
And you’ll even master the art of building a brand that transcends the limits of business, as it becomes an integral part of people’s lives and even the culturescape.
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